Send 1,000 cold emails around every listing or sale — automatically.

We aggregate from several different B2C and B2B data providers — the ones we've found to be the best for emails specifically. If you've ever pulled a list from a title company or skip tracer, you've probably noticed the emails are pretty hit-or-miss. Relying on a single data provider gets you 10–30% coverage in any given area. By stacking providers, we boast 60–80% homeowner email coverage nationwide. Emails are arguably the hardest real estate data point to source — that's the benefit of using us.

Blast software like Mailchimp or Constant Contact is great for emailing your past clients — newsletters, drip campaigns, promos. But if you blast a cold list of strangers with those tools, you'll go to spam. Plain and simple. Our sending platform is different in two key ways: we don't blast — sends are randomized and spread across days instead of minutes; and we don't use one singular sending domain — sender accounts rotate, so no single account gets overloaded. This is how we respect Google's sending guidelines and spam restrictions at scale.

Our templates have been tested across millions of emails sent, and are optimized for a high response rate. The rule: under 70 words, easy for the homeowner to reply "yes" or "no" to. See the editable templates at grsfd.ai/templates.

Numbers don't lie. Average response rates across our network: postcards 0.2%, Grassfed Just Listed / Just Sold 4%, Grassfed Farm 3.8%. We're in all 50 states. This is why agents view cold email as a game worth playing instead of postcards.

Emails bounce when the address is invalid. If we're emailing a whole town or city for you, there will be a lot of invalid addresses we don't want to touch. We can actually see if email addresses are active or inactive — before we send, we put every address through our technology to make sure we have the most active list of homeowner emails possible. Low bounce rates = high response rates.

People are generally nicer and more formal on email. Replies fall into three buckets. Great: "We actually are considering moving in the next 1–2 years…" Neutral: "Not looking to sell right now, but check back with me in a year or two." Opt-outs: "Please remove me from your list." These aren't rare — we just play the numbers game.

Agents who love sending cold email with Grassfed are still mindful of their brand — we make it easy. Brand: edit the templates to your brand voice, hand us a suppression list of anyone we should avoid, and we use separate sending domains from your personal and business accounts. Compliance: we follow CAN-SPAM — no deceptive or scammy content, a proper opt-out method, opt-outs honored, and your office address in the signature — plus state-specific rules (e.g., in California we include your DRE# in the signature).

Once you're sending, you get your own account where you can see everything — most agents tell us it's very simple once campaigns are running. You get a master inbox login (we'll walk you through it on our call), a dashboard to track metrics, and push notifications so you don't miss anything.

Same neighbors, 20× the replies, a fraction of the cost — and it fires the day you list or sell instead of 2 weeks later.

Respectfully, you're probably wrong. Send us an address and we'll show you how many valid emails surround the property — in your market or a comparable one. We've done it in plenty like yours.

Connect your MLS in 5 minutes. We configure everything else. Campaigns launch themselves.