Pay for the
neighborhood, not the seat.
One per-campaign fee when an MLS event triggers a send. That's it.
- Only when a campaign fires
- MLS auto-trigger
- Personalized to each address
- Every reply pushed to your inbox (full text)
- Only when a campaign fires
- MLS auto-trigger
- Personalized to each address
- Every reply pushed to your inbox (full text)
- Only when a campaign fires
- MLS auto-trigger
- Personalized to each address
- Every reply pushed to your inbox (full text)
One Tier 2 campaign versus a postcard run.
Common questions.
Is there a monthly subscription?
No. You pay per campaign, only when an MLS event triggers a send. No monthly fee, no minimum, no term.
What if no MLS events match my filters this month?
No campaigns fire, no charges. You only pay when a campaign actually sends.
Can I cancel anytime?
Yes — one click in the Manage Billing tab. No notice period, no cancellation fee. Campaigns already triggered and charged can't be cancelled mid-send, but no further charges will occur.
What counts as a campaign?
One qualifying MLS event = one campaign. Each campaign sends a short, plain-text 2-email sequence to the nearest neighbors for your tier.
What if I close multiple deals in a month?
Each one fires a campaign. You can set a Monthly Campaign Cap in your portal to control volume.
Who sends the emails?
Emails go out on Grassfed's managed sending infrastructure, signed with your name and details. That protects your own domain and deliverability: warmed accounts, rotating senders and randomized timing.
How much does Grassfed cost?
Short answer: Grassfed is pay per campaign with no subscription. Tier 1 costs $175 for 500 emails to 250 neighbors, Tier 2 costs $275 for 1,000 emails to 500 neighbors, and Tier 3 costs $550 for 2,000 emails to 1,000 neighbors. You're billed when the MLS triggers a campaign.
Tiers
| Tier | Price | Neighbors | Emails |
|---|---|---|---|
| Tier 1 | $175 | 250 | 500 |
| Tier 2 (most popular) | $275 | 500 | 1,000 |
| Tier 3 | $550 | 1,000 | 2,000 |
Every tier includes the same AI agent workflow: neighbor selection, validation, name-matching, scrubbing of actives and recent movers, 5-day paced sending, and every reply pushed to your inbox with the full text. The tiers differ only in the number of neighbors.
Compared with postcards
A postcard mailing runs roughly $485-$600 per mailing. ProspectsPLUS!'s published price is $0.97 each for standard First-Class postcards (about $485 for 500 in the 500–999 tier). Tier 2 sends 1,000 emails to 500 neighbors for $275. See the full comparison.
Why pay per campaign
"I made Grassfed pay-per-campaign because it's the closest way to align with an agent's success. If they're not listing or selling, they're not paying." (Colin Schofield, founder of Grassfed)
94% of agents run a second campaign.
Controlling spend
Set a minimum list or sale price, choose the areas to include or exclude, and set a monthly campaign cap. There's no term.
FAQ
Is there a subscription?
No. You pay per campaign.
When am I charged?
When the MLS triggers a campaign for one of your listings or sales.
What's the difference between tiers?
Only the number of neighbors: 250, 500 or 1,000.
Can I cap my spend?
Yes. Set price and area filters and a monthly campaign cap.
Next step
See pricing or book a demo.