Home / Pricing / Just Sold Postcards vs Email: Cost per Homeowner
Are Just Sold emails cheaper than postcards?
Short answer: Yes. A postcard mailing runs roughly $485-$600 per mailing. ProspectsPLUS!'s published price is $0.97 each for standard Just Sold postcards mailed First-Class (about $485 for 500 in the 500–999 tier). That's about one touch per home. Grassfed's Tier 2 costs $275 for 1,000 emails to 500 neighbors, two touches per home, and the first emails start within 6 hours.
Side by side (about 500 homes)
| Mailed postcards (ProspectsPLUS!) | Grassfed Tier 2 | |
|---|---|---|
| Price | roughly $485-$600 per mailing (ProspectsPLUS! standard First-Class is $0.97 each, about $485 for 500 in the 500–999 tier) | $275 |
| Touches per home | 1 | 2 emails |
| Per touch | About $0.97 | 27.5¢ |
| Speed | Print plus postal delivery | First emails within 6 hours, sent over 5 days |
| Response path | Call or visit a site | Reply to the email |
Prices are from each vendor's own page, checked 2026-10-16. ProspectsPLUS! says its mailed postcards include addressing, tracking and postage.
What about EDDM?
USPS lists EDDM Retail postage for marketing flats at $0.26 per piece, plus printing. EDDM delivers to every address on the routes you select, not only the nearest homes.
Why Grassfed is priced per campaign
"I made Grassfed pay-per-campaign because it's the closest way to align with an agent's success. If they're not listing or selling, they're not paying." (Colin Schofield, founder of Grassfed)
When postcards still win
Postcards build physical brand presence and reach every address, including homes without an email. Many agents run both.
FAQ
How much do 500 just sold postcards cost?
Roughly $485-$600 per mailing. ProspectsPLUS!'s published price is $0.97 each for standard cards mailed First-Class in the 500–999 tier (about $485 for 500).
How much does Grassfed cost for 500 neighbors?
$275 for 1,000 emails, which is 2 per neighbor.
Do emails reach every home?
No. Homes without a valid email are skipped, which is why some agents also mail postcards.
Which is faster?
Grassfed's first emails start within 6 hours, while postcards depend on print and mail time.
Next step
See pricing or book a demo.