With cold email, you hit way more people way faster, and you don't need to pay for print & postage.

We aggregate from several different B2C and B2B data providers — the ones we've found to be the best for emails specifically. If you've ever pulled a list from a title company or skip tracer, you've probably noticed the emails are pretty hit-or-miss.

Relying on a single data provider gets you 10-30% coverage in any given area. By stacking providers, we boast 60-80% homeowner email coverage nationwide.

Emails are arguably the hardest real estate data point to source — that's the benefit of using us.

Blast software like MailChimp or Constant Contact is great for emailing your past clients — newsletters, drip campaigns, promos. But if you blast a cold list of strangers with those tools, you'll go to spam. Plain and simple.

Our sending platform is different in two key ways:

1. We don't blast. Sends are randomized and spread across days instead of minutes.
2. We don't use one singular sending domain. Sender accounts rotate, so no single account gets overloaded.

This is how we respect Google's sending guidelines and spam restrictions at scale.

Our templates have been tested across millions of emails sent, and are optimized for a high response rate. The rule: under 70 words, easy for the homeowner to reply "yes" or "no" to.

See the editable templates here: grsfd.ai/templates

Numbers don't lie. Average response rates across our network:

• Postcard campaign0.2%
• Grassfed Just Listed / Just Sold4%
• Grassfed Farm3.8%

We're currently in 50 states. This is why agents view cold email as a game worth playing instead of postcards.

Emails bounce when the address is invalid. If we're emailing a whole town or city for you, there will be a lot of invalid addresses we don't want to touch.

We can actually see if email addresses are active or inactive. Before we send, we're putting every address through our technology to make sure we have the most active list of homeowner emails possible.

Low bounce rates = high response rates.

People are generally nicer and more formal on email. Replies fall into three buckets:

Thank you for the email. We actually are considering moving in the next 1-2 years. The unit at [redacted] is a 3 bd/3 bth and I can send you some professional photos we had taken last year. Feel free to call me at [redacted]

I would love to see [redacted] at the open house. We have talked about downsizing, so I'd be open to scheduling a call with you before or after the open house!

I think we'd be looking to get a little more, but it's been on our mind now since the winter. Perhaps good timing. Can chat Friday.

Not looking to sell right now, but check back with me in a year or two.

Thanks for reaching out. We just bought this place a couple years ago so we're not going anywhere yet.

Appreciate the email — we already have an agent we work with.

Please remove me from your list.

How did you get my email? Take me off.

Stop emailing me.

These types of replies aren't rare. We just have to play the numbers game.

Agents who love sending cold email with Grassfed are still mindful of their brand. We make it easy.

Brand

• You can edit the email templates to your brand voice.
• You can provide a suppression list of anyone we should avoid emailing.
• We use separate sending domains and infrastructure from your personal and business accounts.

Compliance

• We follow CAN-SPAM: no deceptive or scammy content, proper opt-out method, opt-outs honored, and your office address in the signature.
• We follow state-specific rules — e.g., in California we include your DRE# in the signature.

Once you're sending, you get your own account where you can see everything. The most common feedback we get: it's very simple once campaigns are running.

1. Master inbox login (we'll walk you through it on our call)
2. Dashboard to track metrics
3. Push notifications so you don't miss anything