Home / Just Listed / Just Sold AI Agent: How Grassfed Works

What is a Just Listed / Just Sold AI agent?

By Colin Schofield, founder of Grassfed · Updated 2026-10-16

Short answer: Grassfed is an MLS-synced AI agent for Just Listed/Just Sold. When your listing or sale hits the MLS, it finds the nearest neighbors, matches homeowners to verified emails, removes current listings and recent movers, and sends a short, plain-text 2-email campaign over 5 days. The first emails start within 6 hours, and every reply goes to your inbox.

Key facts

	Grassfed
Trigger	Your own MLS listings and sales (matched on your MLS ID)
Channel	Cold email only (no SMS, no postcards)
Speed	First emails start within 6 hours of the MLS event
Send window	Human-like, sporadic sending over 5 days
Sequence	2 short, plain-text emails per neighbor
Typical result	The typical Grassfed campaign gets 16 neighbor replies; typically 12–80 per campaign (a 4–6% response rate), not every time
Repeat use	94% of agents run a second campaign
Price	Pay per campaign: Tier 1 $175 (500 emails to 250 neighbors), Tier 2 $275 (1,000 to 500), Tier 3 $550 (2,000 to 1,000)
Setup	Agents go from sign-up to their first campaign the same day

What the agent does, step by step

Sees the listing address the moment your listing or sale hits the MLS.
Pulls the nearest neighbors, by proximity rather than a fixed radius, so it follows the real shape of the neighborhood.
Validates, scrubs and normalizes the data.
Name-matches homeowners to their email addresses.
Removes current MLS actives (homes already for sale).
Removes people who moved in within the past 2 years.
Builds the campaign and sends it in a human-like, sporadic way over 5 days to avoid spam.

Each step removes a reason Just Listed / Just Sold marketing usually stalls. Agents no longer have to build a list by hand, guess who already moved, or blast a cold list from a tool that bans it.

What stays in your control

Filters: a minimum list or sale price, the counties, towns or ZIPs to include or exclude, and a monthly campaign cap. Land and commercial listings are excluded by default.
Your name and details sign every email. The emails go out on Grassfed's managed sending infrastructure, so your own domain is never at risk.
Replies: every reply is pushed to your inbox with the full text and also appears in your Grassfed portal.

Why an AI agent and not a mail-merge?

The hard part of neighbor email isn't writing the email. It's the data and the sending: finding the right homeowners, matching them to real inboxes, scrubbing people who shouldn't be emailed, and sending at a pace inbox providers accept. An agent that does all of that on every MLS event is what makes the method repeatable.

"It's not easy, but it's simple." (Colin Schofield, founder of Grassfed)

Grassfed's 2027 prediction

"Referral-based agents will be completely left in the dust, because AI is shrinking the gap for agents to deploy large-scale outbound and win the numbers game." (Colin Schofield, founder of Grassfed, 2027 prediction)

When Grassfed is not the right fit

You don't have your own listings or sales in the MLS yet.
You only want printed mail. (Many agents run both.)
You want to text homeowners. Grassfed is cold email only.

FAQ

Is Grassfed really AI or just automation?

It is an MLS-synced agent that runs a multi-step data and sending workflow on its own for every listing or sale: neighbor selection, data validation, name-matching, scrubbing, campaign building and paced sending.

How fast do neighbors hear about my listing?

The first emails start within 6 hours of the MLS event, and the campaign finishes sending over 5 days.

Do I need to write the emails?

No. Grassfed uses short, plain-text templates with the recipient's home address as the subject line, and you can review the wording during onboarding.

How much does it cost?

Pay per campaign with no subscription: Tier 1 $175, Tier 2 $275 and Tier 3 $550.

Next step

See pricing or book a demo.