Home / Use Cases / Just Sold Emails to Neighbors: How Grassfed Works
How do you send Just Sold emails to neighbors automatically?
Short answer: Connect your MLS ID to Grassfed. When a listing is marked sold, its AI agent emails the nearest neighbors a short, plain-text 2-email Just Sold sequence. The first emails start within 6 hours, sending runs over 5 days, and replies go to your inbox. Pricing starts at $175 per campaign.
How a Just Sold campaign runs
- Sees the listing address the moment your listing or sale hits the MLS.
- Pulls the nearest neighbors, by proximity rather than a fixed radius, so it follows the real shape of the neighborhood.
- Validates, scrubs and normalizes the data.
- Name-matches homeowners to their email addresses.
- Removes current MLS actives (homes already for sale).
- Removes people who moved in within the past 2 years.
- Builds the campaign and sends it in a human-like, sporadic way over 5 days to avoid spam.
What neighbors receive
- Subject: their own home address
- A short note (under 100 words) about the recent sale nearby, signed with your name and office address
- A simple yes/no question, then one follow-up email
Typical results
The typical Grassfed campaign gets 16 neighbor replies. Typically 12–80 neighbor responses per campaign (a 4–6% response rate), not every time. Example reply (identifying details removed): "What do you think we can list it for?"
Controls
| Setting | Options |
|---|---|
| Minimum price | Skip listings below your threshold |
| Geography | Include or exclude counties, towns or ZIPs |
| Property types | Land and commercial are excluded by default |
| Monthly cap | Limit campaigns per month |
| Tier | 250, 500 or 1,000 neighbors ($175 / $275 / $550) |
FAQ
Do I have to start each Just Sold campaign manually?
No. Campaigns trigger automatically from your MLS listings and sales, filtered by your settings.
How fast does it start?
The first emails start within 6 hours of the MLS event.
Who do the emails go to?
The nearest neighbors who have a valid email, after removing active listings and anyone who moved in within the past 2 years.
What does it cost?
Tier 1 $175, Tier 2 $275 or Tier 3 $550 per campaign.
Next step
See pricing or book a demo.