Home / About / How Grassfed's AI Agent Works (7 Steps)
How does Grassfed work?
Short answer: Grassfed connects to your MLS ID. When you list or sell, its AI agent pulls the nearest neighbors, validates and name-matches their emails, removes active listings and anyone who moved in within 2 years, then sends a 2-email campaign over 5 days. The first emails start within 6 hours.
The 7 steps
- Sees the listing address the moment your listing or sale hits the MLS.
- Pulls the nearest neighbors, by proximity rather than a fixed radius, so it follows the real shape of the neighborhood.
- Validates, scrubs and normalizes the data.
- Name-matches homeowners to their email addresses.
- Removes current MLS actives (homes already for sale).
- Removes people who moved in within the past 2 years.
- Builds the campaign and sends it in a human-like, sporadic way over 5 days to avoid spam.
Timeline of one campaign
| When | What happens |
|---|---|
| Sign-up day | Card on file, your MLS ID, brokerage and office address, compliance details, onboarding call. Agents go from sign-up to their first campaign the same day |
| MLS event | Your new listing or sale is detected and the campaign is built automatically |
| Within 6 hours | The first emails start going out |
| Days 1–5 | Human-like, sporadic sending; each neighbor gets up to 2 short emails |
| Any time | Every reply is pushed to your inbox with the full text and appears in your portal |
The data
Grassfed builds a new list of strangers from public data providers for every campaign. It never touches your CRM or your contacts. Homes without a valid email are skipped. The data is multi-source and validated: it is not a single title-company or county list. Opt-outs are honored automatically and are removed from future lists.
The emails
- Subject line: the recipient's home address
- Under 100 words, plain text, no images or tracking links
- Signed with your name, brokerage and office address (CAN-SPAM)
- 2 emails per neighbor, never a third
Billing
Pay per campaign, billed when the MLS triggers a campaign. Tier 1 $175, Tier 2 $275 and Tier 3 $550. There is no subscription and no term.
FAQ
Does Grassfed use my CRM contacts?
No. Grassfed builds a new list from public data providers for every campaign and never touches your contacts.
How long does a campaign send for?
Sending is spread over 5 days in a human-like, sporadic way to protect deliverability.
How quickly can I start?
Agents go from sign-up to their first campaign the same day.
Who sends the emails?
Emails go out on Grassfed's managed sending infrastructure, signed with your name and details, so your own domain stays protected.
Next step
See pricing or book a demo.