Home / Guides

Guides

Guides on Just Listed and Just Sold cold email.

• Use Just Listed / Just Sold to Win Sellers, Not Just Buyers

  Treat every Just Listed or Just Sold as a reason to talk to the neighbors who own homes nearby, because they are your next sellers. Lead with what the sale means for their home's value, make replying easy, and answer valuation questions fast. Grassfed's view: the buyer you might find is a bonus.

• Why Mailchimp, Constant Contact and Brokerage Email Tools Don't Work for Cold Email

  Not for cold email. Mailchimp and Constant Contact are excellent for newsletters to people who opted in, like your sphere and past clients. Their own policies prohibit purchased, third-party or scraped lists. Emailing neighbors who never subscribed needs a tool built for cold email, with its own data and paced sending.

• Cold Email: The Overlooked Channel in Real Estate Marketing

  Yes, when it's done correctly. In Grassfed's view, cold email is real estate's most overlooked channel: almost no agents use it, so the inbox is open. Grassfed's neighbor campaigns typically get 12–80 responses each (a 4–6% response rate) for $175–$550 per campaign. That costs less per touch than postcards.