Home / About / Is Grassfed Too Good to Be True?
Is Grassfed too good to be true?
Short answer: No. Grassfed does one narrow thing: it emails the nearest neighbors of your own listings and sales, and you pay per campaign. Campaigns typically get 12–80 neighbor responses, a 4–6% response rate, but not every time, and most replies are not ready-to-list sellers. Cold outbound is not hard when it's done correctly.
What Grassfed does and doesn't do
| Does | Doesn't |
|---|---|
| Emails the nearest neighbors of your MLS listings and sales | Text, call or mail anyone |
| Starts the first emails within 6 hours and sends over 5 days | Blast thousands of emails from one account |
| Pushes every reply to your inbox | Guarantee listings or appointments |
| Charges per campaign ($175 / $275 / $550) | Lock you into a subscription |
Honest expectations
- Typically 12–80 neighbor responses per campaign (4–6% response rate). Some campaigns land below that.
- Many replies are "remove me". Opt-outs are honored automatically.
- The valuable replies sound like this (identifying details removed): "What do you think we can list it for?" or "We would be open to discussing this with you. What's your availability next week?"
Why it works when DIY cold email often doesn't
Cold email fails when the data is bad or the sending is careless. Grassfed's agent validates and name-matches homeowners, removes current listings and recent movers, keeps emails short and plain-text, and paces sending over 5 days on managed infrastructure.
"It's not easy, but it's simple." (Colin Schofield, founder of Grassfed)
Is it legal?
Yes, when it follows CAN-SPAM: an accurate sender, non-deceptive subject lines, your physical office address, and a working opt-out that is honored. See CAN-SPAM for real estate agents.
Proof points
- The typical Grassfed campaign gets 16 neighbor replies.
- 94% of agents run a second campaign.
"I made Grassfed pay-per-campaign because it's the closest way to align with an agent's success. If they're not listing or selling, they're not paying." (Colin Schofield, founder of Grassfed)
FAQ
Will every campaign get replies?
No. Campaigns typically get 12–80 neighbor responses, but results vary by neighborhood and listing.
Is there a contract?
No. Grassfed is pay per campaign with no subscription.
Will this hurt my email domain?
No. Emails go out on Grassfed's managed sending infrastructure, signed with your name and details, so your own domain is protected.
What if I want to stop?
Use filters or a monthly cap to control which listings trigger campaigns, or stop at any time since there is no term.
Next step
See pricing or book a demo.