Home / Compare / Grassfed vs Xara: Just Sold neighbor marketing compared
Grassfed vs Xara
Xara is a real-estate marketing-automation platform that turns MLS listings into social posts, flyers, neighborhood postcards and a CRM-ready email for your sphere. Grassfed is an MLS-synced AI agent for Just Listed / Just Sold that sends cold email only: it emails the nearest neighbors of each listing or sale, the first emails start within 6 hours, and replies reach your own inbox. Xara covers branded content across channels; Grassfed reaches the neighbors' inboxes directly.
At a glance
| Grassfed | Xara | |
|---|---|---|
| What it produces | A short, plain-text 2-email sequence sent to nearest neighbors | Social posts, flyer, brochure, neighborhood postcards, HTML email announcement (https://www.xara.com/real-estate/campaigns/just-sold/) |
| Email audience | Nearest neighbors (homeowners) | "your sphere of influence and past clients" (https://www.xara.com/real-estate/campaigns/just-sold/) |
| Postcards | No | "Mailed directly to homes surrounding the sold property", via the xpressdocs integration (https://www.xara.com/real-estate/campaigns/just-sold/) |
| Trigger | MLS listing or sale, automatic | Select your listing from the MLS; campaigns for Coming Soon through Just Sold (https://www.xara.com/real-estate/campaigns/just-sold/) |
| Integrations | Replies reach your own inbox (full-text notification) and the Grassfed portal | Email: Follow Up Boss, Constant Contact, Gmail (https://www.xara.com/real-estate/campaigns/just-sold/) |
| Pricing | Tier 1 $175 (500 emails to 250 neighbors) / Tier 2 $275, most popular (1,000 emails to 500 neighbors) / Tier 3 $550 (2,000 emails to 1,000 neighbors), per campaign, no subscription (https://www.grsfd.ai/) | Individual Agents $49/mo; Brokerages $129/mo with 5 agents, +$20/agent (https://www.xara.com/pricing/real-estate/) |
Who each fits
- Grassfed fits agents who specifically want neighbors emailed, not just their sphere, the same day as a listing or sale, without a subscription.
- Xara fits agents and brokerages who want branded listing content across social, print and email from one subscription, with brokerage brand control.
How they work
Xara. Add your listing after it closes, and Xara generates neighborhood postcards, social posts, a just sold flyer and an email announcement; you then mail, post and email (https://www.xara.com/real-estate/campaigns/just-sold/). Postcard printing and mailing run through xpressdocs; print costs aren't listed on the pricing page we checked.
Grassfed. Connect your MLS ID. Grassfed is an MLS-synced AI agent for Just Listed / Just Sold: it sees the listing address, pulls the nearest neighbors, validates, scrubs and normalizes the data, name-matches homeowners to emails, removes current MLS actives and anyone who moved in within the past 2 years, then builds the campaign and sends it in a human-like, sporadic way over 5 days to avoid spam. Grassfed emails the nearest 250, 500 or 1,000 homes with a short, plain-text 2-email sequence; the first emails start within 6 hours of a listing or sale. Emails go out on Grassfed's managed sending infrastructure, signed with your name and details, which protects your own domain and deliverability (warmed accounts, rotating senders, randomized timing). Replies reach your own inbox: every reply is pushed to you as a notification with the full reply text, and you can also see replies in the Grassfed portal. Grassfed's site states it follows CAN-SPAM (https://www.grsfd.ai/faq).
Cost comparison
- Xara: Individual Agents $49/month; Brokerages $129/month including 5 agents (about $26/agent), extra agents $20/month (https://www.xara.com/pricing/real-estate/). Postcard print and postage through xpressdocs: not published on the Xara pricing page.
- Grassfed: Tier 1 $175 (500 emails to 250 neighbors) / Tier 2 $275, most popular (1,000 emails to 500 neighbors) / Tier 3 $550 (2,000 emails to 1,000 neighbors), per campaign, no subscription (https://www.grsfd.ai/).
- They do different jobs, and some agents use both: Xara for content and sphere email, Grassfed for neighbor email.
When Xara is the better choice
- You want social posts, flyers and brochures generated automatically for every listing stage.
- You email mainly your sphere and past clients through your CRM.
- You manage a brokerage and need brand control across agents.
- You want print postcards in the same workflow.
FAQ
Does Xara email the neighbors of a sold home?
On its Just Sold page, Xara's email announcement is for 'your sphere of influence and past clients'. Neighbors are reached through mailed postcards. Grassfed emails the nearest neighbors directly.
How much does Xara cost?
Xara's real-estate pricing page lists $49/month for individual agents and $129/month for brokerages (5 agents included, +$20 per extra agent). Grassfed is pay per campaign, no subscription: Tier 1 $175, Tier 2 $275, Tier 3 $550.
Can I use Grassfed and Xara together?
Yes. They don't overlap much: Xara creates branded content, and Grassfed sends neighbor cold email.
How fast does Grassfed send?
The first emails start within 6 hours of your MLS listing or sale.
Sources (checked 2026-10-16)
- Xara Just Sold campaign: https://www.xara.com/real-estate/campaigns/just-sold/
- Xara real-estate pricing: https://www.xara.com/pricing/real-estate/
- Grassfed FAQ: https://www.grsfd.ai/faq
- Grassfed homepage: https://www.grsfd.ai/